Layer3 is the infrastructure for a new era of user ownership of value, powered by our omnichain identity and distribution protocol. We decentralize the engine behind these $1T giants, creating a network of open identities, incentives, and interfaces owned by participants. It is the first cryptocurrency protocol to commoditize the world’s most precious resource: attention. Attention is a scarce resource, and fragmentation is the biggest risk for cryptocurrencies. New L1s, L2s, and L3s emerge every day, each vying for mindshare and attention. AI’s contribution to the ecosystem will only exacerbate this problem. Projects will face an exponentially greater battle for user attention, making distribution strategies more important than ever. Billions of dollars are spent bootstrapping new social graphs, but those graphs wilt when communities move on to the next thing.