According to BlockBeats, on April 18th, 2025, the search popularity of "Bitcoin" on Google reached 34, the highest level so far in 2025.
The search popularity in January and February was only 31 and 27, respectively. This marks a relative increase of 26% in the month on month search volume for 'Bitcoin', and also indicates a shift in the trend of the indicator's continuous decline since November 2024.
Similarly, in March, the search popularity of "Ethereum" on Google reached its highest level since 2025, with a record of 19. Slightly increased from 16 last month.
Analysts say that although it is still far from reaching the previous cycle peak, the increase in Google's search interest in Bitcoin and Ethereum in March may reflect a renewed curiosity among retail investors, at least better than its performance so far in 2025. A broader theory for the rise in interest in Bitcoin in March could be the newly announced tariffs by the United States, which could reignite the long-standing narrative of "digital gold" and "value storage" associated with Bitcoin, especially in the context of heightened geopolitical or macroeconomic tensions. This theory is supported by the BTC to SPX ratio, which has risen by over 8% since the announcement of the "Liberation Day" tariffs on April 2nd.
