According to Fortune, Grayscale CEO Peter Mintzberg revealed in an interview the company's strategic transformation after the launch of the Bitcoin ETF. Mintzberg hopes to attract customers by expanding its product line. These products include existing or planned ETFs, offering investments in various cryptocurrency assets, participating in Ethereum staking, and funds built around selling covered call options. In addition, Mintzberg is also building a national sales team, which has now expanded to 19 people. Mintzberg refused to disclose specific clients, but during his tenure as a Wall Street asset management manager, Mintzberg worked with numerous clients ranging from family offices to sovereign wealth funds.