When the market is bad, we build: Inside Binance’s bold 2030 master plan

Established crypto firms will merge with traditional finance, but neither Wall Street bankers nor corporate giants will take over the crypto industry, said Binance’s Head of VIP and Institutional, Catherine Chen.\nWhat to know : Binance is doubling down on growth during a crypto downturn, aiming to expand its verified active user base from about 310 million to 3 billion by 2030. The exchange is targeting a more than $2 billion gap between traditional finance and crypto infrastructure spending with a new OMS toolkit and institutional partnerships. Binance is deepening ties with Wall Street by enabling institutions to pledge tokenized money market funds from firms like BlackRock and Franklin Templeton, and by offering Crypto-as-a-Service to banks and asset managers.